New Product in Marketing and Organization of its Production in Modern Conditions

Orlov N. M.1Kovalenko E. A.1

 

 Kharkiv National University of Construction and Architecture, Ukraine

 

Abstract

Background and Aim of Study:  In today's market, there are constantly changing needs of customers, and firms that are considered effective need to carefully monitor the trends in demand and take adequate measures to change the supply by improving old products (quality, attractiveness, price), taking into account the wishes of customers, or creating drastically new products that previously meet the needs. All these actions directly affect the achievement of the main goal of any company – making a profit, and therefore being competitive. The aim of the study: to analyze a new product in marketing and the organization of its production in modern conditions.Material and Methods: In work the method of the comparative analysis is used. Results: The main classifications of goods with the author's clarifications and additions of classification features were considered. Conclusions: The innovation factor plays a large role in the marketing activities of the company (enterprise). The process of creating a new product consists of several stages: the generation and selection of ideas, the development of the concept of the product and its testing, the development of market strategy, economic analysis, product development, test marketing, commercial implementation. Analysis of the processes of creating new products and practical activities of many enterprises in this direction testifies to numerous failures with a new product. Quality and competitiveness are important characteristics of a product.

 

 

 

Keywords

new product, market novelty, production, economic feasibility, method, current conditions.

 

 

 

 

References

Chebotar, S. I. et al. (2007). Marketynh [Marketing]. Kyiv: Nash chas. [in Ukrainian]

Illiashenko, S. M. (2005). Marketynhova tovarna polityka [Marketing commodity policy]. Sumy: VTD “Universytetska knyha”. [in Ukrainian]

Kardash, V. Ya. (2000). Marketynhova tovarna polityka [Marketing commodity policy]. Kyiv: KNEU. [in Ukrainian]

Kardash, V. Ya., Pavlenko, I. A., & Shafaliuk, O. K. (2002). Tovarna innovatsiina polityka [Innovation commodity policy]. Kyiv: KNEU. [in Ukrainian]

Sumets, O. M., & Ihnatova, Ye. M. (2010). Tovarna innovatsiina polityka [Innovation commodity policy]. Kyiv: Khai-Tek Pres. [in Ukrainian]

 

 

 

DOI: http://dx.doi.org/10.26697/ijes.2018.1-2.04

 

 

Information about the authors:

Orlov Nikolay Mikhailovich – Doctor of Sciences in Public Administration, Professor of the Department of Management and Public Administration, Kharkiv National University of Construction and Architecture, Kharkiv, Ukraine.

Kovalenko Ekaterina Antonovna – Kharkiv National University of Construction and Architecture, Kharkiv, Ukraine.

 Cite this article as:

Orlov, N. M., & Kovalenko, E. A. (2018). New product in marketing and organization of its production in modern conditions. International Journal of Education and Science, 1(1-2), 28–33 doi:10.26697/ijes.2018.1-2.04

Лицензия Creative Commons
The articles, book reviews and other published items are licensed under a Creative Commons "Attribution" 4.0 Worldwide